I realized today that I’ve been procrastinating under the guise of “strategy.” I was waiting for a product idea worthy of my time, thinking I needed to hire help to manage it.

That is a trap.

The bottleneck isn’t the quality of the idea; it’s the volume of execution. I am rebranding my next few projects as “Training Data.”

When you treat a project as training:

  • The stakes drop. You stop paralyzing yourself with perfectionism.
  • The speed increases. You focus on shipping rather than polishing.
  • The learning compounds. You learn to position and sell by doing, not by reading about it.

A better idea will eventually show up. But it will only show up if you are already in motion.

Stop thinking about doing. Just do.